Our primary objective for the launch of the new GetGo app was to transform the existing web-based experience into a native app experience, while enhancing both the visual UI and the overall user journey. Throughout the development process, we focused on improving every aspect of the app to ensure a seamless and intuitive user experience while keeping a fun theme that is the trademark of the GetGo brand.
Role:
Principal Designer - Led a team of Product Designers, Visual Designers and UX Researchers & Strategists
*Please note that due to confidentiality agreements, some proprietary information related to certain projects may be limited in this portfolio. For more details on specific projects or experiences, feel free to inquire, and I'll be glad to provide additional information where permissible.
The changes and features incorporated into the new GetGo app have significantly enhanced user experience and convenience:
Organized Root Menu: Introduced a well-structured root menu, ensuring ease of navigation and intuitive access to various food categories within the app.
Reorder Feature: Implemented a convenient reorder function, enabling users to swiftly reorder their favorite items from the menu, streamlining the purchasing process.
Interactive Made-to-Order Experience: Introduced a playful and user-friendly wheel carousel for customizing made-to-order items, creating an engaging and efficient way for users to personalize their selections.
Customization Options: Enabled easy customization for made-to-order items, allowing users to tailor their orders according to their preferences, promoting a personalized experience.
Enhanced Checkout & Order Scheduling: Improved the checkout process and integrated a feature that enables users to schedule orders for pickup.
Improved Store Locator: Implemented an intuitive and efficient store locator, simplifying the process for users to find nearby GetGo locations through an easy-to-use search functionality.
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